In southern Austria, Erich and Walter Polz have ideas to expand their wine logistics center,

It is hoped that the original logistics center will be transformed into a charming building integrating product exhibition and consumption.

According to the owner's idea, BWM construction company has put forward a comprehensive overall business concept called "genussregal",

The concept of open design provides a new planning for the building and becomes a local landmark.

The project stands on the side of the expressway,

using the common containers in the logistics industry as the main elements of the facade framework,

Built into a 60 meter long, 12 meter wide super large red wine frame.

Containers are arranged orderly on the wine rack, and different boxes represent different wine products,

It is rich in the sense of art and design, but also represents the commercial nature of the project.

The birth of the project shows that the design of the building can be connected with the transformation structure of the company.

The unique building method (the project uses container building) creates interesting space while,

It can also represent the company's business philosophy and improve the brand awareness value.