Brand publicity is very common in business, and effective publicity is conducive to improving visibility and bringing considerable economic benefits. Some well-known brands also choose to cooperate with brands in other fields in order to achieve better publicity effects. For example, sports brands Adidas, University of Miami, Steel Space Concepts have carried out a large-flow cooperation, in the game against the Notre Dame Fighting Irish football team , Using the transformed transport container as a personalized pop-up retail space, creating a unique interactive shopping experience for tourists.

The transformed shipping container is mainly used to display and sell Adidas and Miami University's joint clothing. The building shell uses the same main color as the clothing-bright orange representing vitality, and is painted with the "golden turnover" symbolizing the spirit and strength of the game. chain". There is a signature wall on the inner wall of the building. Students and fans can write personal information and encouraging words before the game to show their support to their team. This provides an interactive activity for the game.

In addition to displaying t-shirts, the showcase also displayed co-branded sports shoes, which attracted many Adidas brand fans to buy and brought more traffic to the competition. This smart and flexible marketing program has a high cost performance and a win-win model. With minimal investment, Adidas can harvest high sales in sports events, and the games can also obtain high-quality traffic.

The converted shipping container brings innovation, design and uniqueness to the brand. Pop-up retail stores are also a convenient and mobile, large-scale publicity method. As the core of experiential marketing activities, it will make the brand stand out and create a model of seeking new customers. After all, consumers are always attracted by the sudden addition of modified shipping containers on the streets or in the park.

All pictures courtesy of Steel Space Concepts