The hair dryer launched by Dyson in recent years can be described as the "Hermes" of hair dryers in the hairdressing industry. It has a variety of hairdressing functions at a price of several thousand and creates a variety of styles through black technology. In order to promote to the public and provide free experience services, the builder [Steel Space Concepts] undertook the brand pop-up project. Through the creation of mobile salons, new cutting-edge [Supersonic Dyson] hair dryers were launched in various cities in the United States.

The pop-up project integrates a stylish personal hair salon station into the SS40 freight container unit, providing a large promotional space of more than 100 square meters. In the national tour show, the brand's professional hairdresser introduced the working principle of Dyson hair dryer to customers and the main advantages compared with other brands.

In addition, the hairdressers will encourage customers to try the new cutting-edge supersonic hair dryer for themselves, and invite them to use the new Dyson hair dryer to dry their washed hair. In order to increase the traffic of the event, social media was also integrated into the mobile salon, which was welcomed by customers.

The project also has an external staircase that leads to the mezzanine floor. Visitors can enjoy the surrounding scenery and learn more about Dyson’s new products. Although the pop-up project is larger than the conventional unit, [Steel Space 40] still has the basic functions of a modular building, with practicality and mobility.

All pictures courtesy of Steel Space Concepts