Sports events, as a common language without borders, 

have always been in contact with people from all over the world and bring their feelings closer,
It's a great pleasure to get together and cheer for the game.
For this reason, Coors Light has made a showcase for everyone to get together while touring major sports events.

In fact, it's a moors light mobile mountain bar.
The reconfigured lb40 creates a huge roof terrace for the brand,
The "Snow Mountain" on the roof is the logo and mountains,

 which has brought high popularity and brand influence to the brand.

The party was in the middle of the city building, 

surrounded by a high-rise building with glass walls.
Night falls, the lights are lost when the atmosphere to the climax, 

container exhibition cabinet at this time become an indispensable supply station.

The white background is used inside the container display cabinet to create a bright environment. 

The bar in the middle provides drinks for people gathered at the scene.
Outside the showcase is a spacious open square, where people gather to

 cheer for the sports event being broadcast live and accommodate a huge crowd.

Pictures courtesy of Loki Box Design