The pop-up Bell Chalet, a large central party pavilion complete with games, a bar,

and a large-screen TV, has become a popular holiday fixture and focal point year after year.

Bell also deployed the Loki Box Design Split 20 installation,

with its unique diagonal hinge construction and 16-foot display height,

as an attractive satellite pop-up container booth where visitors can watch a Montreal Canadiens video game.

Other festival amenities Bell offers include an outside slide, a very popular fire pit, and a phone charging station.

The festival is the perfect place for experiential marketers to deploy innovative mobile structures,

create interactive marketing experiences and engage audiences on a deeply immersive level.

Through this unique show, great food, free interactive family fun and tons of surprises,

fans will experience what Montreal has to offer in winter,

which has become a very large but still community-oriented event.

Loki is proud to be part of the stand design and to be the creative force behind the overall marketing environment,

successfully accommodating larger and larger crowds each year while providing a better experience for individual festival visitors.

Pictures courtesy of Loki Box Design