The quality of a product can only be truly known if it has been used in person. In order to let more consumers understand the true effect of the brand's warm jacket, Japanese clothing manufacturer [Uniqlo] innovatively moved the store from the mall to the outdoor plaza, and created a high-profile pop-up store with containers , Attracted many passers-by to try on the experience.





In order to launch the 2019 Winter Collection, [Uniqlo] opened a container outdoor store in Toronto's Dundas Square, using 4 Loki Box design units to create a tall and stylish appearance to attract customers ready to welcome the winter season.

The central unit is the Split20, with its striking 16-foot height and unique diagonal hinge design. It is the main fashion base of clothing, and some humanoid models stand here to show the effect of wearing the product. It also includes a photo booth and an iPad stand for raffles, with prizes inluding winter coats and some discounts on clothing.

Located next to the fashion base are two adjacent Loki Cube units. Here, there are mainly technical demonstrations on the functions of clothing. There is a person here to guide. The demonstration includes the quality and lightening effect of the down filling used, and the jacket storage The eye-catching visual feeling of turning into a compact tote bag makes the product more scientific and real.

However, at the moment, the outdoor temperature in Toronto has not reached the extreme cold. In order to create a realistic try-on experience for customers, Uniqlo has created a huge refrigerated container-a 20-foot refrigerated container with ice crystal decoration and ice-blue lighting. The internal temperature is maintained at -5 ° C, which is sufficient for meaningful testing of the product. At the same time, a full-length mirror is installed on the wall of the box to turn it into a fitting room, and customers can see the effect of their own trying on.

This article was edited exclusively by STAXBOND. Pictures courtesy of Loki Box Design.