Loki set up a beauty playground for Estee Lauder at the stagecoach festival in California,
Country music lovers are an important market for Estee Lauder, a cosmetics manufacturer.

The company put forward an idea to Loki box design, 

a large-scale mobile architecture, which can represent the brand,
And become the home of truly unique immersive brand experience.
Specific marketing goal: let people sign up for Estee Lauder loyalty program.

The LBD solution is a custom brand DST 40 / 20 unit,
It is composed of 4 containers, stacked in double layers, 

with an overall enclosed space of 40 x 16 on the first floor,
Two 20 x 16 second floor spaces, one enclosed and the other used as an outdoor platform.

DST 40 / 20 has a lot of free space, which is also a good thing,
Because Estee Lauder's marketing has activated many interconnected components

 and installed them on a circuit full of beauty and fun,
Around the diverse space of the entire unit. This approach includes cosmetic embellishments 

and sampling opportunities, various arcade style games and fascinating giveaways!
Loki box design provides all customized interior decoration to help visitors experience the brand more deeply.

Because this box provides a leisure and entertainment space for tourists,

 people are welcomed by the opportunity of personalized skin scanning in the store,
See what kind of make-up they are. Then people can go to

 the beauty salon for other decorations and optimizations.

Pictures courtesy of Jane