Korean fashion company KOLON Industry announced that its first

comprehensive container shopping mall in China, COMMON GROUND, opened on the 10th.

KOLON Group is the first company in Korea to introduce nylon products,

produce and sell them, leading the Korean textile industry.

At present, it plays the role of "creator of innovative life" in the fields of industrial materials,

electronic materials, fashion, construction, IT, bioengineering, and environmental protection.

This four-story mixed commercial center called "Common Ground" is

located near Konkuk University in Seoul and consists of 200 containers.

The shopping mall will house 56 fashion brands including Evajunie and Vans,

and 16 food and beverage brands including The Booth.

The shopping center also has performance and exhibition space,

which will become a comprehensive cultural space.

Become the SOHO Street most loved and supported by young Koreans.

As the first container shopping mall in Korea, Common Ground has incomparable advantages over

traditional buildings in terms of appearance and business model.

The appearance of the uniform blue container is particularly eye-catching,

and the eye-catching sign "COMMON GROUND" on the box always reminds people of its existence.

In addition to indoor shops, tent-style booths are also provided from time to time outside,

encouraging students to actively participate in activities similar to flea markets.

There are also unique retro container trucks outside the shopping mall.

This movable container truck has also become a new way of selling.

Customers only need to find a comfortable seat in the square to enjoy hot and fresh food.

In terms of business model, Common Ground is not a pure shopping mall.

In order to meet the various needs of customers,

it can also provide venues for performances and concerts and various exhibition and cultural spaces.

Of course, many brands hope to use Common Ground to realize a new distribution method.

The fashion brand shops in the shopping center are also divided into street brand shops,

which is conducive to nurturing the growth of new small brand companies.

In the past 40 years in the fashion industry, traditional department stores will only accept famous fashion brands.

The birth of Common Ground has provided a new distribution platform for brands of various sizes and types.

Branded shops in Common Ground shopping mall

The Common Ground at night has become an event venue for many brands,

and it has great appeal and attraction for young Koreans today.

Design renderings

Pictures courtesy of Container shopping center COMMON GROUND