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Cases > Commercial Featured > The breakthrough of physical stores under the impact of e-commerce, Audio-Technica brand clothing store brings you new visual effects!
The breakthrough of physical stores under the impact of e-commerce, Audio-Technica brand clothing store brings you new visual effects!
  Page view::2564  2020-09-08



The Kit & Ace brand mainly sells simple casual clothing

made from the fabric of "technical cashmere (technical cashmere,

containing 81% viscose, 10% elastic fiber and 9% cashmere)"

fabric developed independently by the brand.

Continuing the excellent elasticity technology of yoga clothing fabrics,

the brand products are based on technical luxury and simple shapes.

The main colors include low-key colors such as black, white,

army blue and gray, and styles that are not influenced by fashion,

namely It can be used as a streetwear without losing its sense of fashion.

Since the brand was founded in 2014, it has been sought after by fashionistas.




Kit&Ace's rapid global expansion depends not only on its "technological cashmere" selling point,

but also on its "super localization strategy". "We hope that every store has

some unique elements of the local market, and try to avoid cookie-cutter designs,"

JJ Wilson said. "The best way is to collaborate with local creatives and designers."

This one in Cape Cod [Kit&Ace] is the best testimony.





Cape Cod is known as perhaps the most beautiful sea in the eastern United States.

This blue and white tin hut is shaped like a seaside chalet,

and the tin is more suitable for outdoor environments.

The iron white tents with blue borders provide an exciting shopping

option for holidaymakers, while also promoting a fresh summer feel by the sea.




That's right, the containers we are familiar with are wrapped in triangular iron sheets!

Because in order to cater to the most important requirement of a travel store: portability.

The "roof" of this store is made of aluminum, which can be disassembled

and loaded on a flatbed truck for shipment, and then quickly assembled at the next location.





Perhaps you will find a sense of perspective on the outer iron sheet?

Because of the design of perforated nets, perforated nets are often used as

sound-absorbing materials for building ceilings and wall panels.

They are easy to process, easy to install, paint and polish, and are eye-catching.

At the same time, it has good light transmission effect, lighter weight and long service life.






At the same time, good light transmittance and the ceiling replaced

by glass windows just improve the indoor light problem.

Make full use of sunlight resources to make the container full of summer flavor.

The so-called is to better integrate the local environmental

characteristics and make use of local characteristic resources!






In addition to making full use of the local sunshine resources,

this store also walked into the local characteristic culture.

This temporary store follows a local Canadian tradition and celebrates

Canada Day by distributing traditional hot dogs around the brand store.





Pictures courtesy of  Kit&Ace