Bread & Butter Berlin

Germany international brand clothing and Accessories Expo

The world's most fashionable fashion show, bread & Butter Berlin,

 Germany - international brand clothing and Accessories Expo,

Founded in 2001, it was originally held at Barcelona

Exhibition Center in January and July every year,

The return to Tempelhof International Airport in Berlin in

2009 has been held for more than 20 times.

It's named the most fashionable because bread & butter can

attract the most influential trends in the world

Fashion brands come to the exhibition, which is one of

the few fashion shows in EuropeIt is one of the expositions

 with the purpose of signing contracts, and it is well-known at home and

abroad for its good trade effect.. These brands also see bread & butter as an

important stop on the annual promotion schedule.

Site features: as a historic building, Tempelhof International

Airport in Berlin is a historic building

The cultural nature of the exhibition is well

expressed in the venue of bread & Butter Berlin.

In addition, the exhibition combined with its own needs to make

good use of the venue, which used to beThe arc-shaped

waiting hall of the airport is divided into d.o.c.k. according to the

 category of participating brands,There are 13 partitions, such as sport & Street,

 and a T platform is built in the middle long entrance,

For fashion show during the exhibition. Many of them are

built with containers, which is convenient and fashionable.

To stimulate the creativity of chaopai, bread & butter is an arena for chaopai.

Bread & Butter Berlin is a trade fair focusing on innovative concepts,

It provides creative marketing and communication platform for brands,

suppliers, designers and buyers.Bread & Butter represents a new concept,

which is characterized by the integration of "fun and profit",

Different from the ordinary clothing exhibition, it presents not

only the integration of trade resources for the audience,

More importantly, rich and diverse design inspiration and concepts.

The exhibition brand, bread & Butter Berlin, has very high requirements for exhibitors.

It should not only have a good development prospect,More importantly, brand

image and products need to have unique creativity and high degree of identification,

and they need to be strictly screened before they can have the opportunity to

 participate in the exhibition.In recent years, bread & Butter Berlin has more than 600 exhibitors,

 including jeans, leisure, street fashionFive major categories of functional and sports clothing brands,

including domestic common brands such as G-star raw, lacoste, etcMost of the famous leisure sports brands have

never been involved in the domestic clothing industry,

and there are many exhibitors with high creativity and strong strength.

The purpose of signing and closing is to promote the signing of

 creative brands and buyers.In terms of the global clothing industry,

the main competition of the products is from the fabric and workmanship,

The style and function are relatively fixed, and the leisure clothing category

 contains a wider range of creativity,It involves the development and innovation

 of appearance, function, category and other fields.

With the development of personalized lifestyle and innovative expression

consciousness, people will choose more leisure clothing,

Formal market share has gradually begun to shrink, and has strong

competitiveness in the formal field of enterprises

They are often old clothing enterprises and brands, which have

strong strength in production and supply chain.

As the fresh blood of the clothing industry, more competitive advantages of

 emerging clothing enterprises focus on innovative design

In terms of links and science and technology, a wider range of leisure

 categories become the cake they are fighting for, and also promote its development rapidly.

As an exhibition dedicated to street and urban clothing brands around the world,

it brings together ideas here,Through such a platform, these intangible assets are

transformed into profits and business opportunities.These brands share three

common characteristics: they can resonate with consumersThe unique brand culture, the brand

 culture consistent with the brand image, high technology content, strong sense of design products.

Bread & Butter Berlin and its participating brands embody cutting-edge design

and marketing concepts in all aspects,It tells us with action that this is the development

direction of the future clothing industry! At the same time,Bread & Butter

 Berlin was supported by the German government and officials during the event

They provide convenience and hardware support for the success of the exhibition.

Protect original design -- this grand global fashion event attracts tens

of thousands of people every yearBuyers, buyers,

media and ordinary viewers from all over the world.

In order to ensure the smooth progress of the exhibition,

the Organizing Committee of bread & butter has formulated very

strict application standards and procedures,To control the

 identity and number of visitors, applicants must log in to the

bread & Butter official website in advance

The website can get the qualification of visiting only after the

 certification materials are submitted and approved.

Unfortunately, the Organizing Committee of bread & Butter said that in view of

 the widespread plagiarism in China's clothing market,It will not be open to

any Chinese audience for the time being. China's fashion design industry has always

been unable to get rid of plagiarism. According to people in the industry,

Due to the rapid upgrading of products, the scarcity of designers

 and the high cost of design, many clothing companies choose to choose

The shortcut of "plagiarism", domestic brands "plagiarize"

the international trend, small brands "plagiarize" big brands, has long been used to by the industry.