Bistros, as the name suggests, are small social places that provide drinking, dining, and entertainment for office workers, college students, backpackers and other consumer groups. The atmosphere of the bistro is about socializing and decompressing. It is this unique attribute that the bistro relies on the original brand tone to create a "long conversation" scene for contemporary young people.
What exactly is a tavern? "Tavern" is no ordinary bar. Generally common bars mainly sell foreign wine, cocktails and Western meals, and the environment is modern and fashionable. The business format of a bistro is more similar to a small restaurant, with a more Chinese style and a relaxed and casual style.
The bistro has a unique urban atmosphere and can relieve stress. The price is not high, dining + drinking, wine and food, eating and drinking, the tavern is the best place for ordinary people to relieve their worries after a tiring day. This kind of tavern with a market atmosphere and a Jianghu atmosphere is the epitome of modern people's casual and comfortable life, and this kind of casual and comfortable life is exactly what urban young people who feel stressed every day yearn for and need.
The emotional orientation of the tavern lies in slowness, social interaction and decompression. This is its unique attribute. Taverns in big cities are essentially the same as Japanese izakayas. They are both places where people can relax, but taverns are more market-like and the prices are more approachable.
For bistro investment, operators can match wine lists according to local conditions according to the drinking habits of different cities, conduct precise marketing, and meet the cultural characteristics of different cities and personalized design needs of bistro stores. At the same time, they can introduce delicious complementary meals such as local specialty snacks to create a diversified Optimize the product experience and allow stores to gain greater profit margins.